For businesses, one of the greatest needs is to come up with more effective ways of addressing their desired customer. That has given rise to personalized and targeted ads, which depend on having a detailed profile of the prospective customer and presenting them with an offer that can result in a purchase. This method is highly desirable by the company because it enables proper use of marketing Dollars. On the other side of the fence, the consumers do not want to feel like they are under surveillance. While they are willing to part with their private information in exchange of value, their desire is to be aware of how the it will be used. People also want to be able to consent to the use of their data in ways that will not cause adverse harm to them.

The governments around the world have stepped in to fill the gap between these dueling needs. The EU has passed the GDPR act which lays out privacy as a fundamental right and California has passed its CCPA and CPRA acts that enable businesses to use consumer data in a responsible way. In addition for stipulating how the data should be used, these laws have harsh penalties for non-compliance and for security breaches resulting in loss of consumer data. To comply with the laws, companies are adopting better security practices for data protection.

Personal data protection involves more than encryption of databases. It needs a change in mindset and practices, from adopting principles like Privacy by Design to adopting tools, technologies and practices that will increase consumer,er trust. Companies who do this successfully can see an improvement in their NPS, as well as greater success in customers trusting them with private information.

It is no longer enough to handle user privacy requests through the standard customer service channels. It is important to have a coherent and comprehensive approach to deal with the data. Data protection services can do more than protect the data. They can proactively

• identify Personally Identifiable Information(PII),
• keep a Record of Processing Activity (ROPA)
• Perform a Data Privacy Impact Assessment(DPIA)
• Manage customer consent

The volume of user data and the challenges of ever changing business requirements can make handling and responding to customer data a challenge for small companies or organizations that want to focus on their core competencies. Such companies can benefit from engaging a third part to act as SMEs or even providing deeper services as Managed Service Providers. Using MSPs enables the in-house IT teams to manage day-to—day activities. Outside SMEs bring expert skills and competencies to the table, in addition to providing flexibility on use of the IT budget, acceleration of business transformation, better risk management and reduced cost of compliance due to quick turnaround.

Privathy provides a solutions that can help to manage and overcome privacy challenges faced by  organizations. Privathy’s solutions are managed, developed and improved continuously, ensuring that its always offers the best services and best practices in data protection to its customers.

Privathy provides five levels of services to organizations working on tackling heir data privacy challenges:

• A 5-day workshop to talk about important regulations like GDPR, CCPA and CPRA and important concepts like PII, ROPA and DPIA
• A comprehensive review of the company’s data privacy practices
• Perform an audit of all systems, applications and processes to create a data inventory and its lifecycle use.
• Create and implement a process for Privacy Request Management.
• Data Protection Officer (DPO) as a service, where Privathy takes over the complete process of managing compliance with privacy regulations.

You can find out more by contacting us using our contact form listed here